Alice Chan.
Privacy Policy
1. Introduction
Alice Chan Marketing (“I”, “me”, “my”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how your personal information is collected, used, and protected when you visit www.alicechan.co.uk or engage with my services.
This policy is written in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. Who I Am
Data Controller: Alice Chan
Website: www.alicechan.co.uk
Email: hello@alicechan.co.uk
I am the data controller responsible for your personal data.
3. What Data I Collect
I may collect and process the following personal data:
• Identity data: name, business name
• Contact data: email address, phone number
• Technical data: IP address, browser type, device information
• Usage data: how you use the website
• Marketing and communications data: preferences in receiving marketing
I only collect data that is necessary to operate my business and deliver services.
4. How I Collect Your Data
Your data is collected when you:
• Fill in a contact or enquiry form
• Book a consultation or call
• Subscribe to emails or updates
• Browse the website (via cookies and analytics tools)
5. How I Use Your Data
Your personal data is used to:
• Respond to enquiries
• Provide marketing services
• Manage client relationships
• Improve the website and services
• Send relevant updates or marketing (only if you opt in)
Your data is never sold to third parties.
6. Legal Basis for Processing
Under UK GDPR, I rely on the following lawful bases:
• Consent
• Contract
• Legitimate interests
• Legal obligation
7. Data Sharing
I may share your data with trusted third parties only when necessary, such as:
• Website hosting providers
• Analytics tools (e.g. Google Analytics)
• Email marketing platforms
All third parties are required to handle your data in compliance with GDPR.
8. International Transfers
Some tools used may store data outside the UK. Where this occurs, appropriate safeguards are in place, including standard contractual clauses.
9. Data Security
Reasonable technical and organisational measures are in place to protect your personal data. While no system is completely secure, care is taken to minimise risk.
10. Data Retention
Personal data is retained only for as long as necessary:
• Enquiry data: up to 12 months
• Client data: up to 7 years for legal and accounting purposes
• Marketing data: until you unsubscribe
11. Your Rights
You have the right to:
• Access your personal data
• Request correction
• Request erasure
• Object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)
ICO website: www.ico.org.uk
12. Cookies
This website uses cookies to improve functionality and analyse traffic. You can control cookies through your browser settings. For more information, see the Cookie Policy.
13. Third-Party Links
This website may contain links to third-party websites. I am not responsible for their privacy practices. Please review their policies separately.
14. Changes to This Policy
This Privacy Policy may be updated from time to time. The most current version will always be available on this page.
15. Contact
If you have any questions about this Privacy Policy or how your data is handled, please contact: